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Health Insurance 101: A Guide for First-Time Buyers

Young man reading about health insurance on his phone.

For young adults navigating their first health insurance purchase — whether aging off a parent’s plan, starting a new job, or simply exploring coverage for the first time — the terminology and options can be genuinely confusing. This guide is designed to demystify the basics so you can make an informed decision.

Key Terms to Know

Before comparing plans, it helps to understand a few foundational terms. The premium is the monthly amount you pay for your insurance coverage, regardless of whether you use any healthcare services that month.

The deductible is the amount you pay out of pocket for covered services before your insurance begins to pay. For example, if your deductible is $1,500, you’ll pay the first $1,500 of covered expenses each year, and then your insurance begins sharing costs.

Copayments (or copays) are fixed amounts you pay for specific services, like $30 for a primary care visit. Coinsurance is your share of costs after you’ve met your deductible, expressed as a percentage — for example, 20% of covered costs.

The out-of-pocket maximum is the most you will have to pay in a plan year before your insurance covers 100% of covered costs. This is an important number to check when comparing plans.

Types of Health Insurance Plans

Health Maintenance Organization (HMO) plans typically require you to choose a primary care physician and get referrals to see specialists. They generally have lower premiums but less flexibility in choosing providers.

Preferred Provider Organization (PPO) plans offer more flexibility — you can see specialists without referrals and visit out-of-network providers (usually at a higher cost). PPOs tend to have higher premiums.

High Deductible Health Plans (HDHPs) pair lower premiums with higher deductibles and are often paired with a Health Savings Account (HSA), which allows you to save money pre-tax for medical expenses.

Where to Buy Health Insurance

Health insurance is available through employers (if your employer offers it), through the Health Insurance Marketplace (healthcare.gov) for individual and family plans, through Medicaid if you qualify based on income, and through private insurers with the help of an independent insurance agent.

Getting Help

Choosing the right health insurance plan is an important decision. Holden Insurance Agency, Inc. can help you understand the options available in Wisconsin and find coverage that fits your health needs and your budget. Call (715) 394-7741 or visit our website to learn more.

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