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About Us

Holden Insurance Agency, Inc. was founded in 1931. Since our inception, we have been committed not to just sell insurance but to partner with our insureds. To analyze their exposure and present them with options to satisfy their insurance needs. This is done through product knowledge, competitive pricing, and excellent service.

We currently have agencies in Superior, Hayward, Spooner, and Ashland in Wisconsin, as well as Duluth, Minnesota. This allows us the opportunity to provide the best possible service to clients in Northwestern Wisconsin and Northern Minnesota.

Our offices handle all types of insurance, Commercial Lines, Personal Lines, Employee Benefits, and Life and Health.

The firm currently employs 40 people among the 5 offices and plans to expand all 5 locations and operations to better serve their clients.

Holden Insurance is an Independent Agency and represents a large number of insurance companies directly and, in addition, has access to many others through different brokerage firms.

The representation of so many insurance companies allows us the opportunity to obtain the most competitive price and desired coverage for our clients. Being trusted to protect the very things people hold dearest has been a responsibility we have accepted with honor. We know our clients, and with them envision a future that—even through the most difficult times—keeps them and their families safe and protected.

An Independent Advantage

We are Independent Agents in Superior, Wisconsin, free to choose the best carrier for your insurance needs. We do not work for an insurance company; we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment and service. Holden Insurance Agency, Inc. represents a carefully selected group of financially strong, reputable insurance companies. Therefore, we are able to offer you the best coverage at the most competitive price.

What is an Independent Insurance Agent?

When you decide to buy a car, you wouldn't purchase the first one you see. What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn't have a choice!

The same situation holds true for insurance. You need insurance to drive a car, to purchase a house, to protect your family's financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, you wouldn't have a choice. The only solution would be going to that one company.

With an independent insurance agent, you have choices. Independent agents are not tied to any one insurance company. One of the advantages of using an independent agent is that he or she works to satisfy your needs. You are using an expert for an important financial decision.

An independent agent has several companies that he or she can approach to get you the best coverage at the best price. And your independent agent will know the companies with the most efficient claims departments to recover your losses as quickly as possible.

When you buy insurance, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, because it's up to you to make the final choice.